Aspiration. We will be a leader of innovation and change, providing services that improve on existing services.
Person-centred care. The patient comes first. We include a strong patient voice in all our services and always look to advance patient care.
Support our people. We support practices and staff to meet the complex and changing face of general practice, and ensure the workforce is valued and empowered.
Sustainability. Decisions on service provision must ensure the financial viability of the organisation, while focusing on funding frontline services.
Transparency. We are open and honest with all those we engage with, acting with integrity in our business practices and in the care we provide.